Mogi White Label OTT Description
Mogi's White Label OTT Platform enables anyone to launch their own video magazine app/OTT in a matter of days.
The product briefly has 5 different layers to truly provide an end-to-end experience -
1) Market facing apps in Android and Web
2) Backend Content Management System for Content, Customization Control and Subscriber Management.
3) Monetization Modules (SVOD, TVOD, AVOD or Hybrid)
4) End-to-End Video Streaming infrastructure with patented multi-CDN streaming technology to provide buffer free video delivery, multi-CDN tech
Content Creators have 3 major problems to address -
1) Content Distribution - Content Distribution through Youtube, TV, Major OTT's has become a major bottleneck. Major OTT's accept 1/100 videos submitted to them, and the competition is very high. TV does not have any shelf space to compete with A listing content, and the viewership is also decreasing, with users increasingly going digital. Youtube is a major source of revenue and distribution, but due to a massive revenue share, inability to know the viewer, subscriber for engagement and threshold for monetisation/opportunity unlocking provide it difficult to start monetising content
2) Audeince Engagement - Visibility on who is watching the content is not at all available in any distribution channel, so even if you manage to create a good following, leveraging them through notifications, reminders and messages is difficult
3) Technical difficulty in Launching your own App - For a creator, whose core competency is creativity and content production, technical landscape and handling could be a difficult endeavor. If they plan to use their own app, they would need to keep their own inhouse team to build and maintain the app, which would take a heavy toll on the finances.
Briefly What Will You Get?
- One Time Payment
- Get Website & Android app based OTT (app published from Mogi account)
- Highly Flexible Content Management System (CMS)
- Monetize via SVOD, TVOD & AVOD
- Upload upto 50 hours of video content
- Upto 1000 hrs of video streaming
- Recharge from $100 or in multiplies of $100
- $100 Recharge: +50 hrs of content upload and +500 hrs of streaming
Other Benefits -
1) Content repository with easy indexing for content & metadata management
2) Revenue generation through monetization from Day 1
3) Superior customer experience with simplistic yet highly functional UI
4) No-code frontend apps within 7 days
5) No revenue share, earn what you monetize
6) International payment gateways to accept payments from all
7) Push Notifications, and complete subscriber information for engagement on & off app
Start today to avail the end-to-end services and launch your market facing apps for your audience!
1) Video Player (10 sec fwd/bwd, PRE - MID - POST Roll Ad capability, DRM, Adaptive Bitrate)
2) Video Transcoding
3) Patented Multi-CDN streaming Engine
4) Highly customizable UI display Controls
5) Stripe Integration for Global Payments
6) Google Login
7) Multi Language Metadata support
8) Display Customization
9) Viewer/Content Analytics
10) Unlimited and Real Time Customizations
11) Lean and Lightweight UI
What is the launch process and timeline?
The process of launching involves the following -
App creatives Uploaded -> Content Uploaded -> App Build -> Registrations for production build -> Submitting for Review -> Review approved, App published.
For the first 3 steps, the time would be considerably low if you have content & creatives and have completed the content routing for your app display. Registrations for production build take a day, and the review process on Google Play Console take upto 7-10 days. Ideal timeline for launch could be considered as 15 days, with all the creator side steps done within the first 3 days.
Once the app build and routing is done, we can also start the process of domain routing to any of your existing/new websites where you want your users to land. This process can be done parallelly with the Android app review process.
How do I upload content?
Please refer to the tutorial video attached in the product listing page. That will help you upload your content
Are my videos processed in multiple resolutions?
Yes, all the videos you upload would be converted to 360,480,720 and 1080 resolutions. If you need to activate more resolutions, you can reach out to us.
How much content is required?
The plan entitlements give you upto 50hours of content upload. This could be divided as per your choice. For example, you can just have 50 movies of 1 hour each, but you can also have 20 movies of 1 hour each (20 hours) , 5 web series with 10 episodes each of 30 minutes (25 hours), 5 short movies of 30 minutes each (2.5 hours) and 2.5 hours worth of smaller content (Songs,Trailers)
What are the Payment Gateways supported
For global transactions, we have the integration of STRIPE. For India specific transactions, we have Razorpay and HDFC gateways integrated.
What are the monetization opportunities for my content?
We have all the available monetization methods integrated for you -
1) Packages - You can create overall/segmented/content wise/time wise packages. You can create a package only for a specific set of videos (Example - Crime package unlocks only the Crime Videos) or you can also create a package for a day/week/month/year)
2) Pay Per View - You can create per video prices and set them for a specific time with the validity.
3) Sponsored Banners - You can create your own Ad Banners through offline sponsorships or give visibility of your existing collaborations through your own display ads
4) AdMob - You can use your own Google AdMob account to run ads on your app
Will there be a branding of Mogi on my app?
There would be no mention of Mogi anywhere on the frontend of the app. However, the package id (used in google play) would have tv.mogiio.ott.[appname] as the default format.